Top 5 Beauty Retail Apps on Android in Netherlands: Q3 2023

The third quarter of 2023 saw notable trends in the performance of beauty retail apps on the Android platform in the Netherlands. Here’s a closer look at the top 5 apps and their metrics, based on data from Sensor Tower.

Douglas – Parfüm & Kosmetik, published by Parfümerie Douglas GmbH, experienced fluctuations in weekly downloads, peaking at around 2.6K in the week of August 7. Active users showed a general upward trend, reaching approximately 10.4K in early September before slightly declining to 8.5K by the end of the quarter.

LOOKFANTASTIC -Beauty Shopping, from THG (The Hut Group), saw a decrease in weekly downloads, with a low of 144 in early August, but rebounded to 243 by the end of September. Active users showed a similar pattern, dropping to 3.5K mid-quarter and then recovering to 4.1K at the quarter's close.

Lush Fresh Handmade Cosmetics had relatively stable weekly downloads, averaging around 100 throughout the quarter. Active users followed a consistent trend, maintaining a range between 85 and 129.

CHARLOTTE TILBURY, by Charlotte Tilbury Ltd, displayed a varied download trend, peaking at 333 in late June and then fluctuating before settling at 101 by the end of September. Active users mirrored this pattern, with a peak of 220 in late June and stabilizing around 150 by the end of the quarter.

Notino: perfumes and cosmetics showed significant growth in weekly downloads, starting from just 6 in late August and climbing to 553 by the end of September. Active users increased accordingly, reaching 490 by the quarter's end.

For more detailed insights and data, visit Sensor Tower.